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Trichur is a city in the southern Indian state of Kerala. the town is found twelve miles (19 km) landlocked from the Arabian Sea. The city is additionally a retail hub of Kerala, with a number of the biggest jewelery and textile businesses within the region. The region around Thrissur is found on the dry land excluding the southeast, wherever the Western Ghats overlook the mountains. The district lies between 10 ° -10-46 'North latitude and 75 degrees 55' East longitude. The Karuvannur River is the confluence of the two rivers Manali and Kurumali. The soil of Trichur and Thalapilli Taluk is mostly brick for laterite and construction purposes. Common clays suitable for making bricks and tiles are found in many parts of the district. China has noticed clay in the Kishupullikara near Trichur. The city played an important role in shaping the political and social outlook of the area. The region flourished as a part of the Perumambappu image that had begun during the New Vaippu period from the 12th century onwards. In the mid 14th and 15th centuries, the possession of the Thrissur area changed. .