Google Certification Training Institute in Ernakulam

Cyberoid (is the training division of Nestsoft Technology) is the best organization for AdWords in Ernakulam for providing the google adwords certification training course for all those who want to get started with digital advertising . This program focuses on covering all aspects of Google AdWords campaign management. It is an innovative program that starts with basic campaigns and gradually evolves into the best technologies and strategies used by AdWords professionals to manage ad campaigns.

The course is designed for Google AdWords trainers who already have the basic knowledge on setting up and running AdWords accounts. The course explores the sophisticated techniques and concepts I have adopted and developed over 10 years of running AdWords campaigns for small to large scale clients. The Search Engine Marketing Master class will teach you about the techniques of pay-per-click advertising (PPC), how to use it effectively to increase quality traffic to your website, and the accompanying vocabulary and technical skills.

Feature

• To increase leads and conversions
• To increase website traffic
• To increase measurable ROI (return on investment)
• To gain brand awareness
• Faster result than SEO
• Overtake your competitor ads
• Influence the audience to buy

Syllabus

Section 1 : Google Adwords PPC Training

• Introduction to Google AdWords
• Google AdWords sets up campaigns - it gets high ranking at low cost
• Content Structure
• Understanding the quality score
• Finding and choosing the right keywords
• Campaign Setting Procedure
• Ads and ad groups
• Organizing ad groups
• Creating effective ads
• Optimizes landing pages
• Bid Management
• Negative keywords
• Analytics - Measure and make better

Session 2 : Fundamentals of Digital Marketing

• Understand the client’s business model and the goals of the service.
• Analyze online platform help client.
• Calculate the ROI
• Keyword research.
• Competitor Analysis.
• Design the website structure and pages.
• Conversion Optimization.
• Checkout page optimization.
• Page on page (title, description, title work).
• Website Content Optimization.
• The site on the page.
• Other services Sitemap. Xml Sitemap. Html.

Section 3 : Website Performance Measurement

• Google Analytic.
• Destination Configuration.
• The audience
• Possession
• Behavior
• Conversions.
• Data interpretation.
• Activity items from data for better ROI.

Section 4 : Paid Marketing

• Find opportunities in the market place.
• Google AdWords
• How to grant AdWords access.
• Link AdWords with Analytics.
• Import AdWords Objectives with Analytics.
• Keyword research.
• Keyword grouping.
• Negative keywords.
• Search the creation of ads.
• Select platforms for display advertising.
• Creation of image ads.
• Ad Extension.
• Video Creation Important Things.
• Measurement of activities.
• Campaign setting.
• Days, time and frequency.
• Equipment.
• Campaign Remarketing.
• Get the audience.
• Filter the audience.
• Measure performance.
• Adwords campaign performance analysis.

Training Fees / Duration

• Rs. 2,500/- Onward (Duration: 1 Week onward)
  Internship for BTech, MTech, MCA, BCA, Bsc Students
• Rs. 25,000/- (Duration: 120 Hrs, upto 3 Months)
  Internship Training on real projects
• Rs. 40,000/- (Duration: 200 Hrs)
  Internship Training on real projects

Eligibility For Google Certification Training

• Plus two/Degree/Diploma/Professional
• Passion on programming languages
• Basic programming knowledge such as html, bootstrap