Facebook Marketing Training Institute in Ernakulam

This Facebook Marketing and Advertising Course provides a great foundation for many aspects of Facebook marketing, from setting up your business page, to posting content, using advanced analytics, and targeting. Learn how to develop effective strategies and use Facebook Groups, Facebook Live, Facebook Ads, Facebook Stats. It will also prepare you for Facebook Blueprint certification, which is an ever-increasing assessment of your new skills.

Facebook marketing is defined as the creation and active use of a Facebook page for an organization or company as a communication exchange channel to stay in touch with existing clients and attract new customers. As a social media platform, Facebook actively offers users to create personal profiles or business pages for companies, corporations, or any organization that seeks to develop a follower base for a product or brand.

Features

• Learn all the important aspects of Facebook advertising, including an in-depth understanding of terminologies and various ad options
• Get knowledge of multiple Facebook ad options such as banner ads, carousel ads, video ads and Facebook Live.
• Get to know the right ads for your campaign based on statistics and case studies
• How to expertly target the right audience based on their location, demographics and interests
• Increase Conversion Rate with Facebook Remarketing
• Get more leads with the same campaign budget

Syllabus

Beginners Level

• Profiles and pages
• Business categories
• Creating a Facebook Business Page
• Page information and settings
• Facebook Page Custom URL
• Invite Page Likes
• Featured video
• Pin post and highlights
• Schedule posts
• Facebook Events
• Reply and message
• Facebook Statistics Reports
• Opponent's Facebook Page
• Ban the user on the Facebook page
• Connect with Twitter

Intermediate Level

• Organic v / s paid off
• Defines the advertising goal
• Performance matrix
• Advertising elements
• Designing the Creative Image
• Facebook ad structure
• Setting up a Facebook Ad Account
• Create Ad - Targeting
• Create Ad - Budgeting
• Create Ad - Creative
• Content and CTA
• Increases page posts
• Page Promotion
• Video Promotion
• Similar ads and audiences
• Tracking pixel code
• Remarketing - Website visitors
• Custom Audience - See Similar
• Custom Audience - Saved Group
• Facebook lead ads.
• Reach out to Facebook Ads
• Manage and edit ads
• Advertising Reports and Advertising Statistics
• Billing and Account

Advanced Level

• Facebook Business Manager
• People, pages and roles
• Ad Accounts Configurations
• Advertising Agencies and Assignments
• Shared Login A / C for FB Business
• Power Editor - Most advanced
• Email Targeting on Facebook
• Facebook offers
• CTA on the page.
• Posts for Location
• Save time using third party tools
• Case studies
• Practical examples

Training Fees / Duration (Rs. 2,500/- Onwards)

• Internship for BTech, MTech, MCA, BCA, Bsc, B.Com, M.Com, MBA Students
• Duration: 1 Week to 6 Months
• Internship Training on real projects
• Training / Internship by Experienced Professionals
• Online / Live / Direct Classes

Eligibility For Facebook Marketing Training

• Plus two/Degree/Diploma/Professional
• Passion on programming languages
• Basic programming knowledge such as html, bootstrap