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It is known for its sacred sites and colorful festivals. Trichur Pooram is one of the major cultural events of Trissur and attracts many tourists and tourists alike. Its name means that "little holy place". The city is additionally a retail hub of Kerala, with a number of the biggest jewelery and textile businesses within the region. Palghat to the north, Malappuram districts to the east, Palghat to the east, Coimbatore district to Tamil Nadu, Idukki and Ernakulam districts to the south and the Arabian sea to the west. The two longest rivers in the state, namely Bharathapuzha and Periyar flows through the district in its northern and southern regions respectively. The district received 3500 mm annual rainfall. Common clays suitable for making bricks and tiles are found in many parts of the district. China has noticed clay in the Kishupullikara near Trichur. Since ancient times, the Thrissur region has played an important role in the Deccan region of India. During the Sangam period, Thrissur was part of the Chera dynasty that ruled from the capital to the city of Wanchi. In the mid 14th and 15th centuries, the possession of the Thrissur area changed. .