Pay per click (PPC) and is one of the fastest ways to create traffic and generate the potential for your website. By using different platforms like Google AdWords, Bing, Youtube, Facebook, businesses go to their page to click on each ad for each ad in the advertisement on their products or services to display ads in ads or in the area of the display of other channels.
If the PPC is too indefensible and does not execute correctly, it can reduce weight. Many companies suddenly turn to the PPC campaign, and thereafter the possibilities are open. It is not a coincidence that marketers are not interested in how to propagate the campaign, but they should make mistakes that are easily avoided.
But do not panic, these mistakes can be avoided and easily solved!
In this article, we see 5 common PPC mistakes, how to avoid protecting hundreds of dollars themselves
Focus on keywords in 'wide matching' keywords
The keyword-matching keyword displays ads as long as you're prompted by the most traffic since the keying keywords you entered are searched in a form or in the other. But you may have to pay a balanced sacrifice for impressions. If you search for inappropriate searches for your products and services, you can have one click without any conversion.
Good approach is to start using your exact match type in your PPC campaigns. If you do not get enough scores and relevant conventions in the right matches, you can use text matching and finally switch to a broader match. Or if you already have a wider fight and do not get any good results, you can compare it with accuracy and word matching.
Your ads link to the irrelevant landing page
When you saw an ad on a billboard, a jerk, a juicy pizza, you'd have liked to go to the restaurant and enjoy it. But when you see the cakes, they are nothing like the advertisements. You should leave the restaurant immediately.
Similar to online advertising. If you do not reflect the ones on the landing page on the landing page, then a click on the page (you pay) does not receive any information that is expected from the ad, which will take the next seconds. Dirty money, unsuccessful lead generation! Advertising is a bad example on the landing page. Attract your visitors by clicking the Paypal titled header with the same keyword from the ad, same offer, same CDA and same images!
Geo-targeting failed to use
Google uses geo-targeting and IP address targeting. You can make sure that you can see only PPC ads in that place. It does not help to advertise in areas where your product or service is unavailable. Additionally, you may opt to use ads where you can benefit from advertising your budget. When creating an ad, this budget helps us to avoid tiring in bad cities or states except for these locations.Bidding Too Low
You need to get higher, more clicks cost, so you will continue to be low and gradually step down. But remember, if your bids are too low, the first page does not beat you or actually use it. Join your CTR and ad rankings. Verifies the number of clicks, as your ad ranks.
Initially, when you set up your campaign, you need clicks. It's taking a while to get clicks, it may take longer to assess which ad codes, keywords, and landing pages work better. If you have the plan to speed up, you actually end up spending more of keywords in bad ads. If so, you are losing strong conversion to your bad display ads. The slowly growing wages may be a good idea to save your bike, this strategy will cost you more.
Recent monitoring programs will not be monitored
Nice to check your own campaigns and learn from them. There should be at least two versions of each test that can work better with each task. Write the variations of your experiments in a day or two or more to measure, work and repeat their effectiveness. Some of the parameters you'd like to try:
Please note that working for you in the past week may be working for you - this variable! So monitor all activity campaigns before you spend too much money.
Because of the wide experience in the digital marketing industry, these mistakes have seen hundreds of thousands of dollars each month. But if you do not have to worry about the high conversion and ROI available for your bad performance campaign by avoiding these common injuries.