Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social media marketing is a broad term that refers to any online marketing efforts launched through social media platforms such as Facebook, Twitter, Instagram and LinkedIn. This marketing discipline often combines social media management, the work of building large organic communities on social sites, social media advertising, and paid digital marketing efforts designed to attract new customers to those communities. Engages with members of those communities to promote products, services, or ideas.

Learn best practices and strategies for social media marketing using online and online courses from Cyberoid. Learn social media marketing tools and strategies to create your online marketing knowledge and advance your career.

Features

  • Learn about social media, the opportunities it offers, and how it can be used to expand your business.
  • Learn how to create a goal oriented and strategic marketing campaign and how to improve your social media engagement.
  • Learn how to promote your brand, gain customer trust and loyalty, and build relationships by writing great content.
  • Learn how and when to use Facebook, Twitter, Blogs and other social media outlets.
  • Learn to measure the transformation and success of your campaign.

Syllabus

Section 1 : Introduction

  • Course Overview
  • Social media fundamental
  • Overview Best Social Media Platform
  • Social Media Optimization
  • Social Media Needs Small Business
  • Audience, engagement and reach
  • News Feed, Timeline, Post
  • Social Media Newsfeed Algorithm

Section 2 : Facebook Marketing

  • Facebook Ads
  • Facebook Marketing Object
  • How to find an audience
  • How to create a campaign
  • Cost per click
  • Remarketing
  • Conversion tracking
  • Facebook Editor
  • Track paid user
  • Reporting

Section 3 : Twitter Marketing

  • Review of Twitter Ads
  • Twitter Ads Account Configuration
  • Types of ads
  • Create a campaign
  • Favorite audiences
  • Custom audiences
  • Remarketing audiences
  • Ads by followers
  • Engagement ads
  • Website clicks and conversion ads
  • App Installation and Engagement Ads
  • Leads to advertising
  • Video ads
  • Reporting

Section 4 : LinkedIn Optimization

  • Overview
  • LinkedIn audiences
  • LinkedIn Profile
  • LinkedIn Page
  • How to Fill Business Information Effectively
  • Page roll
  • LinkedIn News Feed
  • Display the page
  • LinkedIn Pulse
  • How effectively do you add your update?
  • Share update
  • Communities
  • Insight

Section 5 : YouTube Optimization and Marketing

  • How to create a business channel
  • How to Set the Timeline Effectively
  • Youtube Editor
  • How to upload videos
  • Website cards
  • Interpretation
  • How to increase video views
  • YouTube monetization
  • Types of ads
  • Who can I target?
  • How to measure results

Section 6 : Instagram Optimization

  • Overview
  • How To Create Instagram For Business
  • Update your business information
  • The audience
  • How to post your update
  • News Feed
  • Facebook vs Instagram
  • Tags
  • How to add post from desktop
  • Insight
  • Instagram ads

Training Fees / Duration (Rs. 2,500/- Onwards)

  • Internship for BTech, MTech, MCA, BCA, Bsc, B.Com, M.Com, MBA Students
  • Duration: 1 Week to 6 Months
  • Internship Training on real projects
  • Training / Internship by Experienced Professionals
  • Online / Live / Direct Classes

Eligibility For SMM Training

  • Plus two/Degree/Diploma/Professional
  • Passion on programming languages
  • Basic programming knowledge such as html, bootstrap



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Social Media Marketing (SMM) in Thiruvananthapuram


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