The course helps you to do the social media marketing with developing connections and increasing the rate of followers, likes, members in these social media, through sharing the important contents and drawing participation from your customers. The marketing allows users to converse with the people connected with them directly via images, audio, videos, messages stories, comments, etc. The best challenge for businesses on Facebook is earning visibility through engagement. facebook marketing has two approaches, there are passive approach and active approach. The passive approach means that Where in marketers use facebook marketing primarily as a source of market intelligence to hear about what the customers have to say about their brands. and by listening to this, a brand gets valuable insights into what it is doing right or where it is going wrong. Moreover, unlike traditional media where the effectiveness of a marketing campaign cannot be calculated directly and instead, readership or viewership metrics are used, Facebook marketing can be calculated for its efficiency as click-through and conversion of eyeballs into purchases is readily available. In other words, what this means is that marketers can create campaigns, and advertising which have a global theme and at the same time can reach out to their local audience as well. The conflation of reaching out to a wider audience or visitors without compromising on the local customers means that Facebook becomes the social or public networking site of choice when compared to Twitter and Instagram that are more concentrated in their reach. The syllabus includes social media basics, how to build and create an audience, how to create content, how to measure online activity and stay ahead of the curve. . .
English is the official language. The district is opened to the remainder of the state through the Palakkad Gap that is thirty two to forty kilometre wide. Later once Malappuram district was shaped except Ponnani Taluk, Trikatha Firka, Mankada Firka, Perintalmanna Taluk, Karkidamkunnu and Chetalur Amsam, it had been shifted to a vicinity known as Mannarkkad. There are seven municipalities, thirteen block panchayats and eighty-eight-gram panchayats within the district. District panchayats are the best within the Panchayati rule system. The District council President assists the District Collector in designing and implementing the district's development programs. Many of the ancient rulers of South India invaded Malabar. When the Samorin of Calicut invaded Palakkad in 1757, the king of Palakkad sought-after facilitates from Hyder Ali of Mysore. step by step these became a part of the Malabar District of the Madras Presidency. .