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It lies 300 km (186 mi) to the north-west of the state capital Thiruvananthapuram. the town is found twelve miles (19 km) landlocked from the Arabian Sea. The city is additionally a retail hub of Kerala, with a number of the biggest jewelery and textile businesses within the region. The region around Thrissur is found on the dry land excluding the southeast, wherever the Western Ghats overlook the mountains. Trichur is legendary for the Pooram pageant. The Parambikulam, Sholayar, Karapara and Anakayam rivers are tributaries of the Chalakudy river. The forest area is confined to the eastern region comprising Thalappilly, Mukundapuram and Trichur taluks. Here summer rice ('call' paddy fields) is grown. 19. The name of the place is derived from Thrissivapur. During the Sangam period, Thrissur was part of the Chera dynasty that ruled from the capital to the city of Wanchi. The region flourished as a part of the Perumambappu image that had begun during the New Vaippu period from the 12th century onwards. .